If you already have a product or service for slae, or you’re already knowledgeable about your field, then consider using Linkedin to increase your credibility and to expand your network. While regular usage of Linkedin will not pay you directly, it will expand your ability to market your business and it will increase your potential customers’ comfort level with your services and products.

Over 16 million people use Linkedin, and while it’s not meant to be a “fun” type of social networking site, it is very heavily based on professional abilities and connections, so if you’re doing research on a particular person or a company, your network here is a good place to find more information.

The premise of Linkedin is that you know certain people, who know others, who know others, so as you expand your personal connections, you’re expanding the universe of people you may contact for job searches, information, expert advice, product reviews and the like.

Your profile may also be made public, which increases your search engine results. Typing Monica Flores into Google lists my Linkedin Profile and increases the capacity for people wondering about me to find me and learn more about my professional background.

I recommend Linkedin as a first step to establishing your credibility and increasing your network, which leads to more and more ability to sell your products and services.